Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants

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Bibliographic Information

Title
"Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants"
Statement of Responsibility
Alexander Fraß ; with prefaces by Klaus-Peter Schoeneberg, José Albors Garrigós
Publisher
  • Springer Gabler
Publication Year
  • c2016
Book size
21 cm

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Notes

Based on the author's thesis (doctoral)--Universitat Politècnica de València, 2015

"Research"--Cover

Includes bibliographical references (p. [257]-300)

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