Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants

CiNii 所蔵館 1館

書誌事項

タイトル: "Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants"

責任表示: Alexander Fraß ; with prefaces by Klaus-Peter Schoeneberg, José Albors Garrigós

出版者

出版年月

Based on the author's thesis (doctoral)--Universitat Politècnica de València, 2015

"Research"--Cover

Includes bibliographical references (p. [257]-300)