Services marketing in Asia : managing people, technology and strategy

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Bibliographic Information

Title
"Services marketing in Asia : managing people, technology and strategy"
Statement of Responsibility
Christopher Lovelock, Jochen Wirtz, Hean Tat Keh
Publisher
  • Prentice Hall
Publication Year
  • 2002
Book size
24 cm

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Notes

Based on: Services marketing / Christopher H. Lovelock. 4th ed. 2001

Includes bibliographical references and index

Details 詳細情報について

  • CRID
    1130282272016344832
  • NII Book ID
    BA79351614
  • ISBN
    0130605662
  • LCCN
    2001412808
  • Web Site
    https://lccn.loc.gov/2001412808
  • Text Lang
    en
  • Country Code
    si
  • Title Language Code
    en
  • Place of Publication
    • Singapore
  • Classification
  • Data Source
    • CiNii Books
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