書誌事項
- 公開日
- 2007-09
- 権利情報
-
- http://onlinelibrary.wiley.com/termsAndConditions#vor
- DOI
-
- 10.1111/j.1467-8616.2007.00485.x
- 公開者
- Wiley
この論文をさがす
説明
<jats:p> <jats:bold>Juan Luis Martinez</jats:bold> and <jats:bold>María Carbonell</jats:bold> refute common misconceptions about doing business with low‐income consumers and provide a model for doing well while doing good.</jats:p>
収録刊行物
-
- Business Strategy Review
-
Business Strategy Review 18 (3), 50-55, 2007-09
Wiley
