Measuring customer satisfaction in the fast food industry: a cross‐national approach
書誌事項
- 公開日
- 2004-08-01
- 権利情報
-
- https://www.emerald.com/insight/site-policies
- DOI
-
- 10.1108/08876040410548294
- 公開者
- Emerald
この論文をさがす
説明
<jats:p>In today's ever‐increasing globalization of services and brands, service‐oriented businesses need to attend to the satisfaction of their customers both domestically and abroad while transcending unique cultural differences from country to country. This study provides a cross‐cultural comparison of service satisfaction of fast food establishments in four English‐speaking countries. It is based on data collected from customers of five globally‐franchised fast‐food chains, using a previously developed service satisfaction instrument. The study reveals two empirically derived, cross‐cultural fast‐food customer satisfaction dimensions: satisfaction with the personal service and satisfaction with the service setting. Should future research support this study's findings, the measurement of cross‐cultural service satisfaction among franchised brands and services could aid business managers’ efforts to assess the quality of the services they provide across national boundaries and on a more real time, practical basis.</jats:p>
収録刊行物
-
- Journal of Services Marketing
-
Journal of Services Marketing 18 (5), 371-383, 2004-08-01
Emerald
