A Study on the Local Customer Satisfaction and the Local Customer Valueas the Outcome in the Local Management

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Other Title
  • 地域経営における成果指標としての地域顧客満足度，地域顧客価値度に関する一考察

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Description

Population, population growth and taxable income amount have traditionally been used as the outcome in local management. However, in the era of population decline, a sustainable development is required for the local area development, and we need to focus on the affluence and enjoyment of life. Therefore, it is important for the outcome of local management to set the local customer satisfaction and the local customer value as the fundamental indicator. When analyzing the results from the attitude survey done in two different cities, we found that, in the local management which uses the local customer satisfaction and the local customer value, historical analysis is essential and is also valuable for the understanding of the local arae structure. Thus we can say that the local customer satisfaction and the local customer value are highly effective for the future local management.

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Details 詳細情報について

  • CRID
    1390282680265520512
  • NII Article ID
    130002108861
  • DOI
    10.11287/jmda.11.131
  • ISSN
    18824544
    18834930
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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