Components of Perceived Service Quality and Its Differences between Service Categories

DOI

Bibliographic Information

Other Title
  • 知覚品質の構成要素と対象カテゴリーでの差異

Search this article

Description

A great deal of effort has been aimed at clarifying consumer behavior in the service industry. It seems, however, to be insufficient to apply service-marketing theories built by previous studies to a specific service industry, and clarify differences of consumerr behavior between service categories. Referring to the existing service marketing theories, this study investigates the expectations of customers toward vocational education services and how those expectations affect customers' choice of school type. It also analyzes structures of perceived quality in vocational education service. The empirical analyses show that to gain valuable connections, as welll as skills concerning the vocation, a more attractive vocational environment promotes the willingness to use vocational education services. Also, the structure of perceived service quality in vocational education services is not identical to ones shown in previous research.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680293874688
  • NII Article ID
    130003642378
  • DOI
    10.11194/acs1993.13.2_1
  • ISSN
    18839576
    13469851
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top